Chicagoland SIA Blog

When it comes to creating content for your website, there are a few important factors to keep in mind if you want it to rank well in search engines. Search Engine Optimization (SEO) is a complex field, but by focusing on three key elements – content, context, and intent – you can give your pages a better chance of ranking highly and reaching your target audience.

A Digital Strategy focuses on how you use technology to improve your business. Having a sound digital presence is one factor of an overall digital strategy as it focuses on the use of online technologies to give your business a competitive edge. However, your digital strategy does not end there - having an agency management system and leveraging other technologies to improve your business’s performance, as well as the process of evaluating new technologies you may wish to implement in the future, are all part of your digital strategy.

Insurance agents are constantly looking for ways to streamline and automate their day-to-day operations, so that they can focus on selling insurance and growing their business. Two types of software that can help them do this are agency management systems (AMS) and customer relationship management (CRM) systems.

Client communication is more important than ever. Creating consistent touch points needs to be a part of your continuing strategy to stay top of mind with clients and prospects.

Have you heard of the 80/20 rule for social media marketing? If you’re using social media for business purposes, it’s one way to help you decide which types of content to post. If you follow this rule, 80% of what you post should be informative or entertaining (and NOT brand specific) while keeping any content that’s self-promoting to about 20%. Or how about the 5-3-2 rule? The rule was first proposed by TA McCann from Gist.com. Out of 10 social media posts:

Does your agency have a quality and mobile-friendly online presence with clear online branding? It all starts with a great website. Many times the skeleton of a website — or a semi-functional site — is built and owners move on to more time-sensitive business issues. Here’s why you need to invest in a solid and mobile-friendly website:

Telecommuting has really taken off over the past 2+ years. Global pandemic aside, many businesses and employees have found that working at home at least part of the time has many benefits. Yet working from home or having employees working at home can definitely change things from a risk management/commercial insurance perspective.

What are your agency’s goals for 2022? If you’re looking to make some new goals for a new year, we have some ideas. Here are some ways to help your agency to grow and succeed in the coming year:

Looking for some great ways to grow your insurance agency? Whether you’re a new agent or have been in the insurance industry for a while, there are a number of simple ways to increase your agency’s revenue. Which of these strategies are you employing in your agency?