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E-mail can be an important tool for marketing your insurance business. But e-mail marketing can be tricky — federal law requires that anyone sending out e-mail for commercial purposes follow some specific rules or risk costly penalties.
It’s been months of uncertainty and upheaval. And now, across the nation, people are going back to work and businesses are trying to reopen and get back on track after the unprecedented COVID-19 outbreak. What’s the new normal going to look like? Here are two ways that the global pandemic has fundamentally changed the way U.S. companies do business:
Most businesses know Facebook is constantly tweaking its algorithm. This presents a challenge to those looking to garner exposure and attract a strong audience. Here are four tips that you might not have heard of to increase your agency’s audience on Facebook and get your message in front of more people.
Do you feel like your insurance agency has grown stagnant? An agency must grow to survive and growth requires change. Growth won’t happen if you continue to do things the same way you’ve always done them. Change is sometimes hard, but often results in the growth necessary to keep your agency thriving.
Your employees are the embodiment of your agency to your clients. Your agency will only perform as well as your employees do. Employees are your voice, your hands, etc. when it comes to dealing with clients. When clients are treated well, they will speak highly of your agency. On the other hand, if a client has a bad experience when dealing with one of your employees, he isn’t going to think about it as being treated badly one individual employee. He is going to relate the bad experience as being treated badly by your entire company.