Chicagoland SIA Blog

What are your agency’s goals for 2022? If you’re looking to make some new goals for a new year, we have some ideas. Here are some ways to help your agency to grow and succeed in the coming year:

Looking for some great ways to grow your insurance agency? Whether you’re a new agent or have been in the insurance industry for a while, there are a number of simple ways to increase your agency’s revenue. Which of these strategies are you employing in your agency?

If you surveyed your customers, what would they say about your agency and the level of customer service you provide? Customer service is an important part of any business and plays a large role in creating loyal customers. An insurance agent who provides great customer service is much more likely to have loyal customers who purchase additional types of coverage and recommend him or her to other people. On the other hand, the effects of bad customer service can be significant. Here’s why:

Are you attending a virtual conference this year? Surveys show that most conferences and events nationwide this year will occur virtually at least through the third quarter. That’s why we wanted to share with you some simple ways you can get the most out of your virtual conference experience.

It’s New Year’s Resolution time! What are your agency’s goals for the new year? Here are some ideas for helping your agency to grow and succeed in 2021:

Yelp is growing in popularity by virtually any measure. The social review platform has an average of 77 million monthly unique mobile web visitors and an average of 37 million monthly unique mobile app users each month. While a business may have a strong social media presence elsewhere, by disregarding Yelp, it could be missing out on a vital opportunity to demonstrate top-notch customer or client service and to address complaints.

Have you fallen into the habit of sending e-mails to communicate with someone in your office — even if they are just a few steps away from you? Perhaps it is time to rethink your reliance on technology at work.

Millennials may get a lot of attention and press, but insurance agencies need to start appealing to a younger cohort or risk becoming out of touch. Consider the fact that Gen Z’ers, born between 1995 and 2012, are beginning to work and make investments in their future. In other words, ignore them and you will increasingly miss out on opportunities to grow your insurance business.

E-mail can be an important tool for marketing your insurance business. But e-mail marketing can be tricky — federal law requires that anyone sending out e-mail for commercial purposes follow some specific rules or risk costly penalties.