Chicagoland SIA Blog

Are you attending a virtual conference this year? Surveys show that most conferences and events nationwide this year will occur virtually at least through the third quarter. That’s why we wanted to share with you some simple ways you can get the most out of your virtual conference experience.

It’s New Year’s Resolution time! What are your agency’s goals for the new year? Here are some ideas for helping your agency to grow and succeed in 2021:

Yelp is growing in popularity by virtually any measure. The social review platform has an average of 77 million monthly unique mobile web visitors and an average of 37 million monthly unique mobile app users each month. While a business may have a strong social media presence elsewhere, by disregarding Yelp, it could be missing out on a vital opportunity to demonstrate top-notch customer or client service and to address complaints.

Have you fallen into the habit of sending e-mails to communicate with someone in your office — even if they are just a few steps away from you? Perhaps it is time to rethink your reliance on technology at work.

Millennials may get a lot of attention and press, but insurance agencies need to start appealing to a younger cohort or risk becoming out of touch. Consider the fact that Gen Z’ers, born between 1995 and 2012, are beginning to work and make investments in their future. In other words, ignore them and you will increasingly miss out on opportunities to grow your insurance business.

E-mail can be an important tool for marketing your insurance business. But e-mail marketing can be tricky — federal law requires that anyone sending out e-mail for commercial purposes follow some specific rules or risk costly penalties.

It’s been months of uncertainty and upheaval. And now, across the nation, people are going back to work and businesses are trying to reopen and get back on track after the unprecedented COVID-19 outbreak. What’s the new normal going to look like? Here are two ways that the global pandemic has fundamentally changed the way U.S. companies do business:

Most businesses know Facebook is constantly tweaking its algorithm. This presents a challenge to those looking to garner exposure and attract a strong audience. Here are four tips that you might not have heard of to increase your agency’s audience on Facebook and get your message in front of more people.