Chicagoland SIA Blog

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Maximizing Lead Conversion: An Effective Process for Insurance Agents

In the competitive landscape of insurance sales, the ability to convert leads into loyal customers is crucial for success. While attracting leads through various channels is a significant achievement, it is equally important for insurance agents to have a well-defined process to guide them through the next steps. Whether leads reach out via phone, email, or a website form, implementing a strategy to assist them effectively and efficiently can significantly enhance conversion rates.

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Five minutes of your time

Has anyone ever asked for five minutes of your time? What is five minutes of your time even worth? If a client, employee, friend or significant other asked for five minutes of your time—do you have it to give? Or are you simply too wrapped up in your day and the tasks you need to accomplish to slow things down and make time for other people?

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Has your insurance agency gone paperless?

Do you have a paperless agency? The paperless agency is becoming more common than ever before. In the last 20 years, even the last decade, the reliance of the insurance agency on automation has increased significantly. While it once may have been adequate to store client files and policy information manually, this is no longer considered efficient or cost effective.

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Social media marketing, done right

Have you heard of the 80/20 rule for social media marketing? If you’re using social media for business purposes, it’s one way to help you decide which types of content to post. If you follow this rule, 80% of what you post should be informative or entertaining (and NOT brand specific) while keeping any content that’s self-promoting to about 20%. Or how about the 5-3-2 rule? The rule was first proposed by TA McCann from Out of 10 social media posts:

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How hackers can gain access to your accounts — and how to stop them

Ever wonder how hackers gain access to online accounts at home or at the office? There are a variety of different ways, but one of the most common is by using the right password. That’s right. Criminals can gain access to your private information because they either have or can easily guess your login credentials. Unfortunately, most of us make it far too easy for criminals to access their accounts that way. Here are some common ways hackers gain access to your agency’s accounts and your own — and what you can do to thwart them:

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