Chicagoland SIA Blog

Maximizing Google's Free Resources

As an independent insurance agent, taking full advantage of free tools and resources can help you stay competitive in the digital age. One of the most powerful tools available is Google, and their suite of free resources can help you reach more potential customers and build your brand.

Read More

Regaining Lost Clients: Strategies to Win Back Business

Losing clients can be a difficult experience for any independent insurance agent. It can happen for a variety of reasons, such as poor communication, inadequate service, or simply due to competition from other agents. But winning back lost clients is not impossible, and there are strategies that can be employed to help you regain their trust and business.

Read More

Streamline Your Agency: A Five-Step Guide for Implementing Automation

Automation is rapidly transforming the insurance industry, and independent insurance agents can leverage this technology to streamline their operations, reduce their administrative burden, and free up time to focus on more high-value activities. However, before implementing automation technology into your agency, it's essential to develop a well-defined strategy to ensure the technology is deployed effectively.

Read More
SEO and magnified glass

Optimize Your Content for SEO with Context and Intent

When it comes to creating content for your website, there are a few important factors to keep in mind if you want it to rank well in search engines. Search Engine Optimization (SEO) is a complex field, but by focusing on three key elements – content, context, and intent – you can give your pages a better chance of ranking highly and reaching your target audience.

Read More

Have you developed a Digital Strategy?

A Digital Strategy focuses on how you use technology to improve your business. Having a sound digital presence is one factor of an overall digital strategy as it focuses on the use of online technologies to give your business a competitive edge. However, your digital strategy does not end there - having an agency management system and leveraging other technologies to improve your business’s performance, as well as the process of evaluating new technologies you may wish to implement in the future, are all part of your digital strategy.

Read More