New Email Authentication Standards: What You Need to Know for Bulk Email Services
In February 2024, Google and Yahoo are set to introduce new email authentication standards with the aim of enhancing email security and reducing phishing and spam. These standards, aligned with DMARC (Domain-based Message Authentication, Reporting, and Conformance), will require stricter verification of the sender's domain, ensuring that emails are legitimate and not spoofed. This initiative aims to protect users from malicious activities and improve the overall trustworthiness of email communication.