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Amanda Yaniz is the Director of Marketing at Chicagoland SIA, where she helps independent insurance agencies grow through strategic branding, education, and clear communication. With a degree in fine arts and literature, she brings a creative perspective to the insurance industry. Outside of work, Amanda enjoys crafting, crocheting, reading, and creating art.
Insurance is designed to provide stability. Yet many clients today are experiencing the opposite emotional response. Instead of reassurance, insurance conversations increasingly trigger stress, frustration, and concern about the future.
A perpetuation plan is the tool that protects your legacy. Independent insurance agencies are built on more than production numbers and carrier appointments. They are built on relationships, reputation, and years of trust earned within a community. For many owners, the agency represents a career’s worth of effort and a legacy they want to leave to the next generation.
Independent agencies often face a defining choice as they scale. Some pursue a broad prospecting strategy, positioning themselves as a resource for any policy that comes through the door. Others pursue a specialized path built around a clearly defined line of business or industry niche. Both approaches can generate revenue, yet they shape operations, brand perception, and long-term growth in very different ways.
In the early 20th century, construction relied on solid concrete blocks weighing more than 100 pounds each. They were difficult to lift, hard to transport, and cumbersome to stack. Builders needed a solution that would make construction faster, safer, and more efficient. The answer came in the form of the hollow concreate bricks (we often call them cinderblocks). By removing unnecessary material, Harmon S. Palmer created the foundation for what would become a mass-produced, uniform block weighing about 30 pounds. Lighter, easier to handle, structurally stronger, better insulated, and built to last, this new concrete block proved that removing what is not essential can create something more powerful and efficient.
Independent agents wear many hats: sales, service, marketing, and more. But one of the most overlooked tools in growing an agency is digital analytics. Whether you're looking to boost lead generation, refine your marketing, or improve client retention, the data you already have can point the way, if you know where to look.
Becoming an independent insurance agent is one of the most empowering moves you can make in your career. Whether you're transitioning from a captive agency or ready to strike out on your own after years as a producer, there are clear steps you can take to build a successful, independent future. This guide will walk you through the best approach based on your background.
If you're like most business owners, your day often gets swallowed by urgent tasks, putting out fires, and handling client requests. You work in your business, but rarely on it. The problem? This constant reactive mode keeps growth on hold.
In a relationship-driven business, saying "no" can feel counterintuitive, especially for independent agents who pride themselves on finding a way to say "yes." But not every prospect is worth the pursuit, and some clients cost far more than they're worth.
When your agency only has a few people, every team member matters. If someone leaves, it's not just a hiring headache, it can mean lost clients, missed opportunities, and months of rebuilding. But keeping great people isn't only about offering bigger paychecks. For small agencies, loyalty often comes from flexibility, growth, and simply feeling appreciated.
AI tools like ChatGPT, Gemini, and Perplexity are changing the way people find information. Instead of typing questions into Google, more users are asking AI for answers. That shift has some independent insurance agents wondering: is SEO and content marketing still worth it?
