Chicagoland SIA Blog

As an independent insurance agent, it's essential to understand the differences between branding, marketing, and sales. While they all contribute to the growth and success of your business, they have distinct roles and require different approaches.

As an insurance agent, you know that social media can be a powerful tool to help you reach new clients and build your brand. However, with so many different social media channels available, it can be challenging to know which platforms to focus on and how to use them effectively.

If you're an insurance agent looking to expand your business, Facebook paid per click (PPC) advertising could be a valuable tool in your marketing arsenal. With over 2.8 billion active users, Facebook is the largest social media platform in the world, making it an attractive place to reach potential customers.

When it comes to creating content for your website, there are a few important factors to keep in mind if you want it to rank well in search engines. Search Engine Optimization (SEO) is a complex field, but by focusing on three key elements – content, context, and intent – you can give your pages a better chance of ranking highly and reaching your target audience.

Client communication is more important than ever. Creating consistent touch points needs to be a part of your continuing strategy to stay top of mind with clients and prospects.

Referrals continue to be a large source of new clients for independent insurance agents, so having an active program that drives referrals is a great way to maintain growth and create a sustainable business.

Albert Einstein said, “Strive not to be a success, but rather to be of value.”

Have you heard of the 80/20 rule for social media marketing? If you’re using social media for business purposes, it’s one way to help you decide which types of content to post. If you follow this rule, 80% of what you post should be informative or entertaining (and NOT brand specific) while keeping any content that’s self-promoting to about 20%. Or how about the 5-3-2 rule? The rule was first proposed by TA McCann from Gist.com. Out of 10 social media posts:

Does your agency have a quality and mobile-friendly online presence with clear online branding? It all starts with a great website. Many times the skeleton of a website — or a semi-functional site — is built and owners move on to more time-sensitive business issues. Here’s why you need to invest in a solid and mobile-friendly website: