Chicagoland SIA Blog

In February 2024, Google and Yahoo are set to introduce new email authentication standards with the aim of enhancing email security and reducing phishing and spam. These standards, aligned with DMARC (Domain-based Message Authentication, Reporting, and Conformance), will require stricter verification of the sender's domain, ensuring that emails are legitimate and not spoofed. This initiative aims to protect users from malicious activities and improve the overall trustworthiness of email communication.

When you talk about insurance – do you tell a story?

In the rapidly evolving landscape of the insurance industry, an effective client communication strategy stands as a cornerstone for independent insurance agencies aiming to thrive in the coming years. Fostering robust connections, understanding client needs, and delivering value-added services are paramount for sustainable growth. Here’s how refining communication strategies can elevate client engagement:

Creating a well-thought-out social media calendar is crucial for insurance agents to stay relevant, connect with their audience, and drive business growth. Here are 7 essential tips to help insurance agents plan an effective social media calendar:

As an independent insurance agent, it's essential to understand the differences between branding, marketing, and sales. While they all contribute to the growth and success of your business, they have distinct roles and require different approaches.

As an insurance agent, you know that social media can be a powerful tool to help you reach new clients and build your brand. However, with so many different social media channels available, it can be challenging to know which platforms to focus on and how to use them effectively.

If you're an insurance agent looking to expand your business, Facebook paid per click (PPC) advertising could be a valuable tool in your marketing arsenal. With over 2.8 billion active users, Facebook is the largest social media platform in the world, making it an attractive place to reach potential customers.

When it comes to creating content for your website, there are a few important factors to keep in mind if you want it to rank well in search engines. Search Engine Optimization (SEO) is a complex field, but by focusing on three key elements – content, context, and intent – you can give your pages a better chance of ranking highly and reaching your target audience.

Client communication is more important than ever. Creating consistent touch points needs to be a part of your continuing strategy to stay top of mind with clients and prospects.

Referrals continue to be a large source of new clients for independent insurance agents, so having an active program that drives referrals is a great way to maintain growth and create a sustainable business.