Client communication is more important than ever. Creating consistent touch points needs to be a part of your continuing strategy to stay top of mind with clients and prospects.
Chicagoland SIA Blog
Referrals continue to be a large source of new clients for independent insurance agents, so having an active program that drives referrals is a great way to maintain growth and create a sustainable business.
Albert Einstein said, “Strive not to be a success, but rather to be of value.”
Have you heard of the 80/20 rule for social media marketing? If you’re using social media for business purposes, it’s one way to help you decide which types of content to post. If you follow this rule, 80% of what you post should be informative or entertaining (and NOT brand specific) while keeping any content that’s self-promoting to about 20%. Or how about the 5-3-2 rule? The rule was first proposed by TA McCann from Gist.com. Out of 10 social media posts:
Does your agency have a quality and mobile-friendly online presence with clear online branding? It all starts with a great website. Many times the skeleton of a website — or a semi-functional site — is built and owners move on to more time-sensitive business issues. Here’s why you need to invest in a solid and mobile-friendly website:
Looking for some great ways to grow your insurance agency? Whether you’re a new agent or have been in the insurance industry for a while, there are a number of simple ways to increase your agency’s revenue. Which of these strategies are you employing in your agency?
If you surveyed your customers, what would they say about your agency and the level of customer service you provide? Customer service is an important part of any business and plays a large role in creating loyal customers. An insurance agent who provides great customer service is much more likely to have loyal customers who purchase additional types of coverage and recommend him or her to other people. On the other hand, the effects of bad customer service can be significant. Here’s why: