Chicagoland SIA Blog

Have you heard of the 80/20 rule for social media marketing? If you’re using social media for business purposes, it’s one way to help you decide which types of content to post. If you follow this rule, 80% of what you post should be informative or entertaining (and NOT brand specific) while keeping any content that’s self-promoting to about 20%. Or how about the 5-3-2 rule? The rule was first proposed by TA McCann from Gist.com. Out of 10 social media posts:

Does your agency have a quality and mobile-friendly online presence with clear online branding? It all starts with a great website. Many times the skeleton of a website — or a semi-functional site — is built and owners move on to more time-sensitive business issues. Here’s why you need to invest in a solid and mobile-friendly website:

What are your agency’s goals for 2022? If you’re looking to make some new goals for a new year, we have some ideas. Here are some ways to help your agency to grow and succeed in the coming year:

Looking for some great ways to grow your insurance agency? Whether you’re a new agent or have been in the insurance industry for a while, there are a number of simple ways to increase your agency’s revenue. Which of these strategies are you employing in your agency?

If you surveyed your customers, what would they say about your agency and the level of customer service you provide? Customer service is an important part of any business and plays a large role in creating loyal customers. An insurance agent who provides great customer service is much more likely to have loyal customers who purchase additional types of coverage and recommend him or her to other people. On the other hand, the effects of bad customer service can be significant. Here’s why:

It’s New Year’s Resolution time! What are your agency’s goals for the new year? Here are some ideas for helping your agency to grow and succeed in 2021:

Cultivating a strong personal brand can yield a lifetime of benefits. Yet many people mistakenly believe that personal branding is mostly about things like choosing stylish clothing and memorizing an effective elevator speech. They don’t realize that successful personal branding is less about how you look and more about what you do each day and the bonds you create with other people. The real power of personal branding lies in demonstrating qualities such as diligence, kindness, compassion and graciousness.