
Chicagoland SIA Blog
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Marketing (3)


What are your New Year's Resolutions?
What are your agency’s goals for 2022? If you’re looking to make some new goals for a new year, we have some ideas. Here are some ways to help your agency to grow and succeed in the coming year:

Trying to take your insurance agency to the next level?
Looking for some great ways to grow your insurance agency? Whether you’re a new agent or have been in the insurance industry for a while, there are a number of simple ways to increase your agency’s revenue. Which of these strategies are you employing in your agency?

A strong personal brand based on kindness
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Is your agency providing top-notch customer service?
If you surveyed your customers, what would they say about your agency and the level of customer service you provide? Customer service is an important part of any business and plays a large role in creating loyal customers. An insurance agent who provides great customer service is much more likely to have loyal customers who purchase additional types of coverage and recommend him or her to other people. On the other hand, the effects of bad customer service can be significant. Here’s why:

New Year's Resolutions for your insurance business
It’s New Year’s Resolution time! What are your agency’s goals for the new year? Here are some ideas for helping your agency to grow and succeed in 2021:

Cultivate a strong personal brand
Cultivating a strong personal brand can yield a lifetime of benefits. Yet many people mistakenly believe that personal branding is mostly about things like choosing stylish clothing and memorizing an effective elevator speech. They don’t realize that successful personal branding is less about how you look and more about what you do each day and the bonds you create with other people. The real power of personal branding lies in demonstrating qualities such as diligence, kindness, compassion and graciousness.

E-mail marketing during a global pandemic
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Have you claimed your agency's Yelp page?
Yelp is growing in popularity by virtually any measure. The social review platform has an average of 77 million monthly unique mobile web visitors and an average of 37 million monthly unique mobile app users each month. While a business may have a strong social media presence elsewhere, by disregarding Yelp, it could be missing out on a vital opportunity to demonstrate top-notch customer or client service and to address complaints.

The importance of branding
Branding is one of the most important aspects of growing a successful insurance agency. It’s what sets you apart from the competition. It’s how people identify and connect with you. It’s about communicating what you stand for and what you strive to be.