Chicagoland SIA Blog

Cultivating a strong personal brand can yield a lifetime of benefits. Yet many people mistakenly believe that personal branding is mostly about things like choosing stylish clothing and memorizing an effective elevator speech. They don’t realize that successful personal branding is less about how you look and more about what you do each day and the bonds you create with other people. The real power of personal branding lies in demonstrating qualities such as diligence, kindness, compassion and graciousness.

Yelp is growing in popularity by virtually any measure. The social review platform has an average of 77 million monthly unique mobile web visitors and an average of 37 million monthly unique mobile app users each month. While a business may have a strong social media presence elsewhere, by disregarding Yelp, it could be missing out on a vital opportunity to demonstrate top-notch customer or client service and to address complaints.

Branding is one of the most important aspects of growing a successful insurance agency. It’s what sets you apart from the competition. It’s how people identify and connect with you. It’s about communicating what you stand for and what you strive to be.

Have you ever thought about why your customers choose to come to you with their insurance needs? Competition in the insurance marketplace is greater today than ever before. A customer can get a quote and buy a policy—sometimes within just a few minutes—for almost any type of insurance coverage. Even if he chooses to shop around, there is an abundance of insurance comparison websites where a customer can compare coverage options.

E-mail can be an important tool for marketing your insurance business. But e-mail marketing can be tricky — federal law requires that anyone sending out e-mail for commercial purposes follow some specific rules or risk costly penalties.

Most businesses know Facebook is constantly tweaking its algorithm. This presents a challenge to those looking to garner exposure and attract a strong audience. Here are four tips that you might not have heard of to increase your agency’s audience on Facebook and get your message in front of more people.

Insurance agents should be business leaders in their community. Part of being a business leader involves leading by example in giving back to the community. If you are considering ways you can make an impact where you live, here are a few ideas.