Chicagoland SIA Blog

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Insurance Markets

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Utilizing Carrier Appetites to Identify Your Target Audience

Aligning your carrier appetite with your target audience is not just a strategy; it's a fundamental necessity in the insurance industry. This alignment ensures that you are offering products and services that resonate with the needs and preferences of your clients while also maximizing your chances of success as an independent insurance agent. To achieve this alignment, it is imperative to thoroughly understand your carrier preferences and their track record of success, commonly referred to as their "hit ratio."

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Guiding families with teen drivers

Chances are, you have a significant number of customers who either have a teen driver in their household or will have one soon. Those families are going to have questions about protecting their teens and also will be looking for ways to keep their auto insurance costs under control. It’s a fact: As a group, teenagers cost more to insure than adults. That’s due, of course, to the fact that teen drivers are the riskiest age group to insure. The risk of motor vehicle accidents is higher among 16- to 19-year-olds than among any other age group. They are nearly three times more likely to crash than older drivers.

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Help your members protect their healthy smiles

“That smile looks good on you!” The well-known expression has more truth to it than most people may realize. A 2021 post from Verywell Mind lists nearly a dozen reasons to smile every day. These benefits include longer life, relieving stress and creating a more upbeat mood. In addition, it makes people feel good when we flash a nice, beautiful smile. When you smile around people, they will often smile back, or make some pleasant eye contact. Smiling, at its essence, conveys happiness. And we all need that.

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The top reasons why homeowners file claims

It’s estimated that one in 20 insured homeowners nationwide makes a claim each year. The most common reason? Weather. Damage from the elements — wind, hail, rain and snow — is the most common reason homeowners file claims. Fire-related claims are less common, but are the most costly. Here are the most common types of losses incurred by homeowners, according to the Insurance Information Institute:

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