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Have you ever thought about why your customers choose to come to you with their insurance needs? Competition in the insurance marketplace is greater today than ever before. A customer can get a quote and buy a policy—sometimes within just a few minutes—for almost any type of insurance coverage. Even if he chooses to shop around, there is an abundance of insurance comparison websites where a customer can compare coverage options.
Have you ever had a complaint about a product or service and the person you were dealing with immediately became defensive? Were they ready to shut you down before even hearing your side of things?
Most businesses know Facebook is constantly tweaking its algorithm. This presents a challenge to those looking to garner exposure and attract a strong audience. Here are four tips that you might not have heard of to increase your agency’s audience on Facebook and get your message in front of more people.
Insurance agents should be business leaders in their community. Part of being a business leader involves leading by example in giving back to the community. If you are considering ways you can make an impact where you live, here are a few ideas.
Do you feel like your insurance agency has grown stagnant? An agency must grow to survive and growth requires change. Growth won’t happen if you continue to do things the same way you’ve always done them. Change is sometimes hard, but often results in the growth necessary to keep your agency thriving.
Do your insurance agency employees have job descriptions and titles? They should! It can help to clarify potential issues as your agency grows and you expand your staff. Let’s look at how to start this process.
When the concept of a superhero comes to mind, it probably doesn’t conjure up images of an insurance agent. The insurance agent doesn’t leap over tall buildings with a single bound or rid the universe of evil. However, insurance is complicated to say the least—and clients depend on the expertise and knowledge of insurance agents to guide them through the process of choosing the right insurance protection.
Your employees are the embodiment of your agency to your clients. Your agency will only perform as well as your employees do. Employees are your voice, your hands, etc. when it comes to dealing with clients. When clients are treated well, they will speak highly of your agency. On the other hand, if a client has a bad experience when dealing with one of your employees, he isn’t going to think about it as being treated badly one individual employee. He is going to relate the bad experience as being treated badly by your entire company.