Chicagoland SIA Blog

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Agency Development (3)

The next generation for your insurance business

Millennials may get a lot of attention and press, but insurance agencies need to start appealing to a younger cohort or risk becoming out of touch. Consider the fact that Gen Z’ers, born between 1995 and 2012, are beginning to work and make investments in their future. In other words, ignore them and you will increasingly miss out on opportunities to grow your insurance business.

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Do your customers like you?

Have you ever thought about why your customers choose to come to you with their insurance needs? Competition in the insurance marketplace is greater today than ever before. A customer can get a quote and buy a policy—sometimes within just a few minutes—for almost any type of insurance coverage. Even if he chooses to shop around, there is an abundance of insurance comparison websites where a customer can compare coverage options.

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Earning your superhero status

When the concept of a superhero comes to mind, it probably doesn’t conjure up images of an insurance agent. The insurance agent doesn’t leap over tall buildings with a single bound or rid the universe of evil. However, insurance is complicated to say the least—and clients depend on the expertise and knowledge of insurance agents to guide them through the process of choosing the right insurance protection.

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