Most businesses know Facebook is constantly tweaking its algorithm. This presents a challenge to those looking to garner exposure and attract a strong audience. Here are four tips that you might not have heard of to increase your agency’s audience on Facebook and get your message in front of more people.
Chicagoland SIA Blog
Agency Development (3)
Insurance agents should be business leaders in their community. Part of being a business leader involves leading by example in giving back to the community. If you are considering ways you can make an impact where you live, here are a few ideas.
Do you feel like your insurance agency has grown stagnant? An agency must grow to survive and growth requires change. Growth won’t happen if you continue to do things the same way you’ve always done them. Change is sometimes hard, but often results in the growth necessary to keep your agency thriving.
Do your insurance agency employees have job descriptions and titles? They should! It can help to clarify potential issues as your agency grows and you expand your staff. Let’s look at how to start this process.
When the concept of a superhero comes to mind, it probably doesn’t conjure up images of an insurance agent. The insurance agent doesn’t leap over tall buildings with a single bound or rid the universe of evil. However, insurance is complicated to say the least—and clients depend on the expertise and knowledge of insurance agents to guide them through the process of choosing the right insurance protection.
Your employees are the embodiment of your agency to your clients. Your agency will only perform as well as your employees do. Employees are your voice, your hands, etc. when it comes to dealing with clients. When clients are treated well, they will speak highly of your agency. On the other hand, if a client has a bad experience when dealing with one of your employees, he isn’t going to think about it as being treated badly one individual employee. He is going to relate the bad experience as being treated badly by your entire company.
Recently, Notre Dame, an 800-year-old cathedral in Paris, was devastated by fire. It was not insured, so the billions of dollars in damage will not be paid for by insurance companies. The French government will be responsible for restoring and rebuilding the valuable artwork and property. Often, government entities and very high value individuals or corporations will choose to self-insure, meaning they take on the risk of paying for any damages to property themselves.
What do the most successful insurance agencies have in common? Is it great marketing or advertising campaigns? Could it be the most up-to-date computers and software? No, it is none of these things. All insurance agencies that enjoy great success have this one thing in common—they know how to find and keep the best and most talented employees.