Chicagoland SIA Blog

Five minutes of your time

Has anyone ever asked for five minutes of your time? What is five minutes of your time even worth? If a client, employee, friend or significant other asked for five minutes of your time—do you have it to give? Or are you simply too wrapped up in your day and the tasks you need to accomplish to slow things down and make time for other people?

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Has your insurance agency gone paperless?

Do you have a paperless agency? The paperless agency is becoming more common than ever before. In the last 20 years, even the last decade, the reliance of the insurance agency on automation has increased significantly. While it once may have been adequate to store client files and policy information manually, this is no longer considered efficient or cost effective.

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Social media marketing, done right

Have you heard of the 80/20 rule for social media marketing? If you’re using social media for business purposes, it’s one way to help you decide which types of content to post. If you follow this rule, 80% of what you post should be informative or entertaining (and NOT brand specific) while keeping any content that’s self-promoting to about 20%. Or how about the 5-3-2 rule? The rule was first proposed by TA McCann from Out of 10 social media posts:

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