Utilizing Carrier Appetites to Identify Your Target Audience
Aligning your carrier appetite with your target audience is not just a strategy; it's a fundamental necessity in the insurance industry. This alignment ensures that you are offering products and services that resonate with the needs and preferences of your clients while also maximizing your chances of success as an independent insurance agent. To achieve this alignment, it is imperative to thoroughly understand your carrier preferences and their track record of success, commonly referred to as their "hit ratio."