Episode 6 - Building a Powerful Digital Strategy to Achieve Your Goals
In this episode, we're going to dive into the world of digital strategy and online presence, and how they can help you achieve your goals.
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In this episode, we're going to dive into the world of digital strategy and online presence, and how they can help you achieve your goals.
Jenny McNulty talks about her experience as a Marketing Rep for Safeco Insurance for 10 years. Jenny provides insights on what training, information, and reports marketing reps should be able to provide to their agents with Direct Codes. She also talks about what questions to ask to get the help you need.
Giving back to your community through sponsorships, charitable donations, and volunteering are great ways to demonstrate the core values of your agency brand - however, the desire to contribute must be authentic.
Amanda and Kelsey discuss the process for developing your personal brand using examples of their own experience. They also discuss why a personal brand is important and the role it plays in attracting clients and employees.
We tackle all things email, from the importance of having a professional email, to using a CRM, best practices for sending bulk emails, and using automation to create a personalized client experience.
In this episode we discuss ways Kelsey helps our members with their websites and how agents can improve their SEO and get chosen online through content creation and story telling.