Episode 6 - Building a Powerful Digital Strategy to Achieve Your Goals

In this episode, we're going to dive into the world of digital strategy and online presence, and how they can help you achieve your goals.

We start by discussing the importance of goal setting, and how it can help you stay focused and on track. We'll highlight the fact that you don't have to "do it all," and that it's important to focus on the areas that will help you achieve your goals. Quality over quantity is key.

Next, we talk about strategy, and the steps you can take to achieve your goals using online tools. We discuss who to decide which platforms are best suited to your goals and target audience, and how to reach them effectively.

Planning is the next crucial step, and we'll outline the importance of yearly marketing plans and budgeting conversations. We'll discuss what's realistic for your agency, and whether outsourcing or focusing on the basics is the best option for you.

Execution is the final step in the process, and we'll explore the importance of content creation, engagement, and time management. We'll highlight the need to hold yourself accountable and set clear goals for content creation and engagement, and how to measure your results through analytics tools, engagement results, attribution tracking, and reviews.

Ultimately, it's important to understand how each of these pieces works together to help you achieve your goals. By setting clear goals, being strategic in your approach, planning for success, and executing on your plan, you can build a powerful digital strategy that will help you achieve your goals and stand out online.

Resources:

• Have you developed a Digital Strategy?
• AMS & CRM - What's the Difference? Which do I need?
• Digital Strategy for Technology Adoption
• Building your digital presence with a website