Giving back to your community through sponsorships, charitable donations, and volunteering are great ways to demonstrate the core values of your agency brand - however, the desire to contribute must be authentic.
Resources:
Insurance Industry Charitable Foundation
4 Easy Ways to Level Up Your Giving
How My Passion for Helping Others Contributes to My Success
To Retain Employees, Give Them a Sense of Purpose and Community
How Servicing Your Community Strengthens Your Book