In this exciting episode, Amanda and Kelsey delve into the essential steps you must take before embarking on a paid ad campaign. Whether you're considering Google Ads, Facebook, LinkedIn, or even Instagram, there are crucial elements that must be in place before investing a single dollar in your campaign.
The first topic they tackle is understanding your target audience and creating a buyer persona to truly understand who your ideal prospect is. It's vital to narrow down your focus when crafting online ads to ensure they resonate with your audience.
Additionally, they discuss the importance of having a compelling landing page that your ad will direct traffic to. Furthermore, they emphasize the need for a persuasive call to action that entices prospects to take action and provide their information.
Stay tuned for more insightful tips and strategies in this episode!