Episode 19: All That Data

Data-Driven Marketing Strategies for Insurance Agents

In this episode of "Licensed to Talk Insurance," hosts Kelsey Ramsey and Amanda Yaniz take a deep dive into the world of data-driven marketing strategies for insurance agents. By exploring the use of powerful tools such as Google Analytics, Google Search Console, and CRM systems, they provide invaluable insights to help independent agents make informed decisions when it comes to their marketing efforts.

From dissecting email marketing tactics to analyzing social media metrics, this episode is packed with practical tips and strategies to help agents maximize their marketing effectiveness. Listeners will gain valuable knowledge on how to interpret data to pinpoint the best times to post, fine-tune email campaigns for better engagement, and identify top-performing content for their target audience. Additionally, they will discover how to leverage insights from agency management systems to effectively cross-sell policies and boost their business growth.

With a wealth of actionable advice and real-world examples, this episode is a must-listen for insurance professionals looking to harness the power of data-driven marketing. Whether you're a seasoned agent or just starting out, Kelsey and Amanda will expertly guide you through the process of decoding data and unlocking marketing success in the competitive landscape of the insurance industry.