Google Analytics helps businesses analyze their website traffic using a piece of JavaScript code that gets placed on the business’ website. Google offers a free dashboard that takes the data that the JavaScript code collects and puts it into tables, charts, etc. to help the website owner make sense of their site analytics. Google Analytics also allows website owners to track page events (form fills, button clicks, etc.), determine where web traffic is coming from (search engines, sites direct, social channels, etc.), insight into where users are going once they get to the website, and ultimately provides general demographic insights on your user base.
View: Beginner Guide to Digital Analytics
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