Digital Strategy Resources


Digital Strategy Scorecard

A Digital Strategy focuses on how you use technology to improve your business. Having a sound digital presence is one factor of an overall digital strategy as it focuses on the use of online technologies to give your business a competitive edge. However, your digital strategy does not end there - having an agency management system and leveraging other technologies to improve your business’s performance, as well as the process of evaluating new technologies you may wish to implement in the future, are all part of your digital strategy.

The first step in creating a digital strategy is to identify your current level of technology adoption in six key areas: website, social media, Google, Review Sites, Organic Advertising, and Paid Advertising.

We recommend that agents download our digital scorecard to self-evaluate the agency’s digital adaption.

Download the Scorecard for Free!

More Resource Guides

Digital Strategy - Beginners Guide to Digital Presence cover page-1

Beginner's Guide to Building Your Digital Presence

Start building your agency's digital presence with this step by step guide to setting up Social Media Channels, Claiming your Google My Business page, Using LinkedIn to Prospect, and tips for optimizing your website.

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Beginner's Guide to Content Marketing and Content Creation

Do you create original content? This guide explores setting up a Content Marketing Strategy, the importance of original content, along with some tips to make your content work for you.

Other Resources

Chicagoland SIA Blog

Develop Essential Soft Skills: A Practical Guide for Insurance Agents

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Blog Title Card- Digital Presence website

Beyond the Dec Page

Watch to our video series Beyond the Dec Page, where we visit all aspects of operating an Independent Insurance Agency (other than writing policies). Don't forget to subscribe to our YouTube Channel to keep up to date on new content

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Square

Licensed to Talk Insurance

Listen to our podcast for conversations on managing, growing your agency, including topics on digital strategies, marketing, sales and more.

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“Joining Chicagoland SIA is one of the most important decisions to have a fast start. It’s excellent and caring staff have since assisted my agency greatly to survive and thrive. In addition to that, belonging to a circle of agents make you feel stronger. I strongly believe that is very important in today's environment.” Chris Kuo, Agent
Aegis and Associates
CSIA Member since 2009
“Since entering a partnership with SIAA in 2009, our agency binds coverage for over 80% of the clients we quote. My only regret, is not knowing about it sooner. A first class organization with first class leaders.” Darren Engar
Illinois Insurance Services
CSIA ISM since 2009
In 2014, I made a tough decision. I left my 12-year career in as a Mortgage Consultant to completely start over as an insurance agent. I wanted to fulfill my dream of becoming a business owner, but more importantly a legacy that I can pass on to my children, so I needed to make a change. In 2016, I was contacted by Chicagoland SIA. Their amazing support, distribution model, and the many opportunities offered by Chicagoland SIA made the decision to join a no brainer. While I was approached by many different insurance aggregators and networks, they did not offer the same advantages as joining the largest alliance of insurance agencies nationwide – SIAA.
Being an independent agent, knowing that the solutions you offer your clients is incomparable, is one of the best feelings. Becoming part of Chicagoland SIA was the best career move I have made. If you want to be a successful insurance agency, I strongly recommend becoming an Independent Insurance Agent with Chicagoland SIA.
Thank you, Chicagoland SIA, for giving me, and my family, the best opportunities, and the chance to achieve my dreams. Valdet Zuteja
Agent
Relia Insurance Group
“SIAA has been a great partner for our agency for many years. It has allowed us access to many carriers that we would not otherwise have. Due to our association with SIAA the carriers provide us with superior service and work with us to grow our agency. In addition, we are able to obtain much better pricing with our management system and our comparative rater, this allows us to run our agency more efficiently. Finally, the over-rides that are available to us as a member are outstanding, we would never be able to negotiate that on our own. I feel it would be much harder to be an independent agency without our relationship with SIAA and our master agency.” John Miller
Merit Insurance Group
I needed somebody who had expertise in digital strategy and marketing to evaluate all of my marketing, website, and social media platforms. I was getting traffic on my website and from Google but it wasn't necessarily leading to a lot of sales and I was getting very little interaction on social media posts. My website had a lot of information but was cluttered. Kelsey did a full digital analysis of my entire company and gave me step by step feedback on things to change on my website, my Google business, and all my social media platforms. She also explained what I was doing well and why it was good with all kinds of detailed notes and helpful information. I feel if I had hired somebody to do this it would have cost me thousands of dollars but to have this type of value included with my SIAA membership speaks volumes about the organization and what it can do for any agency. I'm confident all of the changes will not only help my agency grow but will help establish more credibility to my existing and potential clients. Terrence Kloss
President
Your Life Protect
SIAA is an alliance who is always working to help their agents, and looking into the future for additional support and alignment. Higher commissions with carriers, as well as Growth and Profit sharing bonus opportunities.
Having the Chicagoland SIA LLC Personal Lines and Commercial Lines Team, as part of my Team, made me BIG! Both the PL & CL teams help me find the carrier has the appetite, that matches my risk! I am able to secure the correct coverage needs with a competitive Proposal.
Having a personal Agency Development professional, who helps me strategize my long term plans, plus the BIA program, as well as all the other available Training and Learning in the member site.
Having a Digital Marketing specialist is invaluable! I get one on one help with putting together a comprehensive plan for my business Digital Marketing Strategy.
There is a reason SIAA and Chicagoland SIA are #1. It is not by accident. Alan Sussman
Agent
Northeast Insurance Solutions
“Kemper began their relationship with Chicagoland SIA in late November of 2008. Since that point, Chicagoland SIA has become one of our largest agencies in Illinois and our Midwest Region. We have found the staff and organization as a whole to be very professional, outgoing and operate with the utmost of honesty and integrity. They are a credit to the growth, future, and well being of the Independent Agency system as we know it today.” Todd Berg
Marketing - Kemper