Digital Strategy Resources

Digital Strategy Scorecard

A Digital Strategy focuses on how you use technology to improve your business. Having a sound digital presence is one factor of an overall digital strategy as it focuses on the use of online technologies to give your business a competitive edge. However, your digital strategy does not end there - having an agency management system and leveraging other technologies to improve your business’s performance, as well as the process of evaluating new technologies you may wish to implement in the future, are all part of your digital strategy.

The first step in creating a digital strategy is to identify your current level of technology adoption in six key areas: website, social media, Google, Review Sites, Organic Advertising, and Paid Advertising.

We recommend that agents download our digital scorecard to self-evaluate the agency’s digital adaption.

Download the Scorecard for Free!

More Resource Guides

Digital Strategy - Beginners Guide to Digital Presence cover page-1

Beginner's Guide to Building Your Digital Presence

Start building your agency's digital presence with this step by step guide to setting up Social Media Channels, Claiming your Google My Business page, Using LinkedIn to Prospect, and tips for optimizing your website.

Content Strategy - Beginners Guide to Content Marketing Cover redo

Beginner's Guide to Content Marketing and Content Creation

Do you create original content? This guide explores setting up a Content Marketing Strategy, the importance of original content, along with some tips to make your content work for you.

Other Resources

Chicagoland SIA Blog

Expanding Your Insurance Business with Facebook PPC Advertising: Pros, Cons, and Best Practices

Read More
Blog Title Card- Digital Presence website

Beyond the Dec Page

Watch to our video series Beyond the Dec Page, where we visit all aspects of operating an Independent Insurance Agency (other than writing policies). Don't forget to subscribe to our YouTube Channel to keep up to date on new content

Learn More

Licensed to Talk Insurance

Listen to our podcast for conversations on managing, growing your agency, including topics on digital strategies, marketing, sales and more.

Learn More
“Joining Chicagoland SIA is one of the most important decisions to have a fast start. It’s excellent and caring staff have since assisted my agency greatly to survive and thrive. In addition to that, belonging to a circle of agents make you feel stronger. I strongly believe that is very important in today's environment.” Chris Kuo, Agent
Aegis and Associates
CSIA Member since 2009
“Since entering a partnership with SIAA in 2009, our agency binds coverage for over 80% of the clients we quote. My only regret, is not knowing about it sooner. A first class organization with first class leaders.” Darren Engar
Illinois Insurance Services
CSIA ISM since 2009
“SIAA has been a great partner for our agency for many years. It has allowed us access to many carriers that we would not otherwise have. Due to our association with SIAA the carriers provide us with superior service and work with us to grow our agency. In addition, we are able to obtain much better pricing with our management system and our comparative rater, this allows us to run our agency more efficiently. Finally, the over-rides that are available to us as a member are outstanding, we would never be able to negotiate that on our own. I feel it would be much harder to be an independent agency without our relationship with SIAA and our master agency.” John Miller
Merit Insurance Group
“Kemper began their relationship with Chicagoland SIA in late November of 2008. Since that point, Chicagoland SIA has become one of our largest agencies in Illinois and our Midwest Region. We have found the staff and organization as a whole to be very professional, outgoing and operate with the utmost of honesty and integrity. They are a credit to the growth, future, and well being of the Independent Agency system as we know it today.” Todd Berg
Marketing - Kemper