Would You Buy Your Own Insurance Agency?

If you were looking to buy an insurance agency or book of business, what would you want to know before making an offer?

You might look at client retention, average policies per account, premium per account, the mix of personal and commercial lines, and how concentrated the book is by carrier or class of business.

Those aren't questions you should wait until you're ready to sell to ask.

Looking at your agency through the eyes of a potential buyer can help you identify areas to improve today. Know your numbers, keep your agency data clean, document your processes, and build a business that doesn't depend entirely on the owner.

You may never sell your agency, but building an agency you would want to buy is a good way to build an agency worth owning.