--- title: Buyers Don't Need a Drill, They Need a Hole. description: Learn how to apply the 'Buyers Don't Need a Drill, They Need a Hole' principle as an insurance agent to provide tailored solutions for clients. --- [Skip to content](https://benefits.chicagolandsia.com/beyond-the-dec-page-video-series/buyers-dont-need-a-drill-they-need-a-hole#main-content) [facebook-f icon](https://www.facebook.com/chicagolandsia/) [linkedin-in icon](https://www.linkedin.com/company/chicagoland-sia/) [Twitter icon](https://twitter.com/ChicagolandSia) [youtube icon](https://www.youtube.com/channel/UCjdqbj5lRfSQnvjjGVdrVPg) [![CSIAlogo-2-2](https://benefits.chicagolandsia.com/hs-fs/hubfs/CSIAlogo-2-2.png?width=200&height=118&name=CSIAlogo-2-2.png)](https://benefits.chicagolandsia.com/) - [Learn More](https://benefits.chicagolandsia.com/learn-more) - [Benefits](https://benefits.chicagolandsia.com/member-benefits) Show submenu for Benefits - [Market Access](https://benefits.chicagolandsia.com/access-to-markets) - [Increased Income](https://benefits.chicagolandsia.com/increased-income) - [Training and Learning](https://benefits.chicagolandsia.com/training-and-education) - [Agency Growth and Development](https://benefits.chicagolandsia.com/agency-development) - [Digital Strategy](https://benefits.chicagolandsia.com/digital-marketing-and-strategy-consultation) - [About Us](https://benefits.chicagolandsia.com/about-us) - [Resources](https://benefits.chicagolandsia.com/resources) Show submenu for Resources - [Blog](https://benefits.chicagolandsia.com/chicagoland-sia-blog) - [Video Series](https://benefits.chicagolandsia.com/beyond-the-dec-page-video-series) - [Podcast](https://benefits.chicagolandsia.com/licensed-to-talk-insurance-podcast) - [Free Downloadable Guides](https://benefits.chicagolandsia.com/free-digital-content-strategy) - [Press Releases](https://benefits.chicagolandsia.com/press-release) - [Our Team](https://benefits.chicagolandsia.com/our-team) - [Make a Payment](https://chicagolandsia.appliedpay.com/) Open main navigation Close main navigation - [Learn More](https://benefits.chicagolandsia.com/learn-more) - [Benefits](https://benefits.chicagolandsia.com/member-benefits) Show submenu for Benefits - [Market Access](https://benefits.chicagolandsia.com/access-to-markets) - [Increased Income](https://benefits.chicagolandsia.com/increased-income) - [Training and Learning](https://benefits.chicagolandsia.com/training-and-education) - [Agency Growth and Development](https://benefits.chicagolandsia.com/agency-development) - [Digital Strategy](https://benefits.chicagolandsia.com/digital-marketing-and-strategy-consultation) - [About Us](https://benefits.chicagolandsia.com/about-us) - [Resources](https://benefits.chicagolandsia.com/resources) Show submenu for Resources - [Blog](https://benefits.chicagolandsia.com/chicagoland-sia-blog) - [Video Series](https://benefits.chicagolandsia.com/beyond-the-dec-page-video-series) - [Podcast](https://benefits.chicagolandsia.com/licensed-to-talk-insurance-podcast) - [Free Downloadable Guides](https://benefits.chicagolandsia.com/free-digital-content-strategy) - [Press Releases](https://benefits.chicagolandsia.com/press-release) - [Our Team](https://benefits.chicagolandsia.com/our-team) - [Make a Payment](https://chicagolandsia.appliedpay.com/) Jun 29, 2023, 3:04:33 PM # Buyers Don't Need a Drill, They Need a Hole. ![Picture of Amanda Yaniz](https://benefits.chicagolandsia.com/hs-fs/hubfs/Amanda%20Yaniz-1.jpg?width=50&name=Amanda%20Yaniz-1.jpg) [Amanda Yaniz](https://benefits.chicagolandsia.com/beyond-the-dec-page-video-series/author/amanda-yaniz) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://benefits.chicagolandsia.com/beyond-the-dec-page-video-series/buyers-dont-need-a-drill-they-need-a-hole) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://benefits.chicagolandsia.com/beyond-the-dec-page-video-series/buyers-dont-need-a-drill-they-need-a-hole) [Twitter icon](https://twitter.com/intent/tweet?url=https://benefits.chicagolandsia.com/beyond-the-dec-page-video-series/buyers-dont-need-a-drill-they-need-a-hole) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://benefits.chicagolandsia.com/beyond-the-dec-page-video-series/buyers-dont-need-a-drill-they-need-a-hole) [envelope icon](mailto:?body=https://benefits.chicagolandsia.com/beyond-the-dec-page-video-series/buyers-dont-need-a-drill-they-need-a-hole) [![Buyers Dont Need a Drill, They Need a Hole.](https://benefits.chicagolandsia.com/hs-fs/hubfs/Buyers%20Dont%20Need%20a%20Drill%2c%20They%20Need%20a%20Hole..png?width=600&height=600&name=Buyers%20Dont%20Need%20a%20Drill%2c%20They%20Need%20a%20Hole..png)](https://youtu.be/lTKbdzth0c8) ## Why Understanding Your Customer's Needs is the Key to Success. In this video, insurance agent Amanda Yaniz shares valuable insights on how to apply the powerful marketing principle, "Buyers don't need a drill, they need a hole," to your selling strategy as an insurance agent. Learn how to ask the right questions, offer comprehensive solutions, frame additional services, and provide exceptional service to your clients. Discover the secrets to understanding your clients' needs and delivering tailored insurance solutions that will establish long-term relationships and boost your success in the insurance industry. Don't miss out on this must-watch video for insurance agents looking to excel in their sales approach! [Marketing](https://benefits.chicagolandsia.com/beyond-the-dec-page-video-series/tag/marketing), [Sales Strategy](https://benefits.chicagolandsia.com/beyond-the-dec-page-video-series/tag/sales-strategy) ## Related posts [Sales Strategy](https://benefits.chicagolandsia.com/beyond-the-dec-page-video-series/tag/sales-strategy) ## [The Self-Persuasion Strategy: Helping Clients See the Need for Change](https://benefits.chicagolandsia.com/beyond-the-dec-page-video-series/the-self-persuasion-strategy-helping-clients-see-the-need-for-change) ![Picture of Amanda Yaniz](https://benefits.chicagolandsia.com/hs-fs/hubfs/Amanda%20Yaniz-1.jpg?width=50&name=Amanda%20Yaniz-1.jpg) [Amanda Yaniz](https://benefits.chicagolandsia.com/beyond-the-dec-page-video-series/author/amanda-yaniz) Feb 5, 2025, 3:08:52 PM [Read more](https://benefits.chicagolandsia.com/beyond-the-dec-page-video-series/the-self-persuasion-strategy-helping-clients-see-the-need-for-change) [Digital Strategy](https://benefits.chicagolandsia.com/beyond-the-dec-page-video-series/tag/digital-strategy) ## [Digital Strategy for Technology Adoption](https://benefits.chicagolandsia.com/beyond-the-dec-page-video-series/digital-strategy-for-technology-adoption) ![Picture of Amanda Yaniz](https://benefits.chicagolandsia.com/hs-fs/hubfs/Amanda%20Yaniz-1.jpg?width=50&name=Amanda%20Yaniz-1.jpg) [Amanda Yaniz](https://benefits.chicagolandsia.com/beyond-the-dec-page-video-series/author/amanda-yaniz) Nov 17, 2022, 11:43:00 AM [Read more](https://benefits.chicagolandsia.com/beyond-the-dec-page-video-series/digital-strategy-for-technology-adoption) [Agency Management](https://benefits.chicagolandsia.com/beyond-the-dec-page-video-series/tag/agency-management) ## [Tell Clients What You Need From Them](https://benefits.chicagolandsia.com/beyond-the-dec-page-video-series/tell-clients-what-you-need-from-them) ![Picture of Amanda Yaniz](https://benefits.chicagolandsia.com/hs-fs/hubfs/Amanda%20Yaniz-1.jpg?width=50&name=Amanda%20Yaniz-1.jpg) [Amanda Yaniz](https://benefits.chicagolandsia.com/beyond-the-dec-page-video-series/author/amanda-yaniz) Jul 9, 2026, 12:56:18 PM [Read more](https://benefits.chicagolandsia.com/beyond-the-dec-page-video-series/tell-clients-what-you-need-from-them) [facebook-f icon](https://www.facebook.com/chicagolandsia/) [linkedin-in icon](https://www.linkedin.com/company/chicagoland-sia/) [X Twitter icon](https://x.com/ChicagolandSia) --- [![CSIAlogo-2-2](https://benefits.chicagolandsia.com/hs-fs/hubfs/CSIAlogo-2-2.png?width=200&height=118&name=CSIAlogo-2-2.png "CSIAlogo-2-2")](https://benefits.chicagolandsia.com/) 240 S. Westmore Meyers Road, Lombard IL 60148 Copyright © 2026, Chicagoland SIA, LLC ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Amanda Yaniz", "url" : "https://benefits.chicagolandsia.com/beyond-the-dec-page-video-series/author/amanda-yaniz" }, "dateModified" : "2026-03-06T16:22:34.143Z", "datePublished" : "2023-06-29T20:04:33.000Z", "headline" : "Buyers Don't Need a Drill, They Need a Hole.", "mainEntityOfPage" : { "@id" : "https://benefits.chicagolandsia.com/beyond-the-dec-page-video-series/buyers-dont-need-a-drill-they-need-a-hole", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://benefits.chicagolandsia.com/hubfs/CSIAlogo.png" }, "name" : "Chicagoland SIA, LLC" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://benefits.chicagolandsia.com/#organization", "@type" : "Consortium", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Lombard", "addressRegion" : "IL", "postalCode" : "60148", "streetAddress" : "240 S. 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