Digital Strategy Resources

Beginner's Guide to Digital Analytics

About This Guide

You’ve got your website and social media platforms up and running. You are posting consistently and adding new content regularly. Now what? Is your strategy working? Are you getting the site visitors you want - and what are they doing if you are?

The ability to evaluate your strategy and make necessary adjustments and improvements is an important part of your digital strategy, but it is also one of the most overlooked tools in your toolbox. Primarily this is due to a lack of understanding when it comes to the tools, what they do, and how to use them effectively.

In this guide we will explore Google Analytics, with an emphasis on getting started, where to
find additional resources and a a glossary of terms.

What are Digital Analytics?

Digital analytics is the process of analyzing digital data from key sources - most commonly your website and social platforms. By analyzing data, organizations are able to gain a clearer image of how users, and clients are using their online content. This insight allows companies to provide a better online experience to clients and potential clients by showing them areas they need to improve. Remember, a better online experience can increase the likelihood of a conversion significantly.

What are Digital Analytics Tools?

Digital Analytics Tools are used for the collection, measuring, and analyzing of qualitative and quantitative digital data. These tools are used to assess your business’s online experience and used as a data point for improving business operations, content, and your digital strategy.

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