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Chicagoland SIA Blog
Digital Strategy Resources
Beginner's Guide to Digital Analytics
About This Guide
You’ve got your website and social media platforms up and running. You are posting consistently and adding new content regularly. Now what? Is your strategy working? Are you getting the site visitors you want - and what are they doing if you are?
The ability to evaluate your strategy and make necessary adjustments and improvements is an important part of your digital strategy, but it is also one of the most overlooked tools in your toolbox. Primarily this is due to a lack of understanding when it comes to the tools, what they do, and how to use them effectively.
In this guide we will explore Google Analytics, with an emphasis on getting started, where to
find additional resources and a a glossary of terms.
What are Digital Analytics?
Digital analytics is the process of analyzing digital data from key sources - most commonly your website and social platforms. By analyzing data, organizations are able to gain a clearer image of how users, and clients are using their online content. This insight allows companies to provide a better online experience to clients and potential clients by showing them areas they need to improve. Remember, a better online experience can increase the likelihood of a conversion significantly.
What are Digital Analytics Tools?
Digital Analytics Tools are used for the collection, measuring, and analyzing of qualitative and quantitative digital data. These tools are used to assess your business’s online experience and used as a data point for improving business operations, content, and your digital strategy.
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More Resource Guides
Beginner's Guide to Building Your Digital Presence
Start building your agency's digital presence with this step by step guide to setting up Social Media Channels, Claiming your Google My Business page, Using LinkedIn to Prospect, and tips for optimizing your website.
Beginner's Guide to Content Marketing and Content Creation
Do you create original content? This guide explores setting up a Content Marketing Strategy, the importance of original content, along with some tips to make your content work for you.
Other Resources
Beyond the Dec Page
Watch to our video series Beyond the Dec Page, where we visit all aspects of operating an Independent Insurance Agency (other than writing policies). Don't forget to subscribe to our YouTube Channel to keep up to date on new content
Licensed to Talk Insurance
Listen to our podcast for conversations on managing, growing your agency, including topics on digital strategies, marketing, sales and more.
“Joining Chicagoland SIA is one of the most important decisions to have a fast start. It’s excellent and caring staff have since assisted my agency greatly to survive and thrive. In addition to that, belonging to a circle of agents make you feel stronger. I strongly believe that is very important in today's environment.” Chris Kuo, Agent
Aegis and Associates
CSIA Member since 2009
“Since entering a partnership with SIAA in 2009, our agency binds coverage for over 80% of the clients we quote. My only regret, is not knowing about it sooner. A first class organization with first class leaders.” Darren Engar
Illinois Insurance Services
CSIA ISM since 2009
“SIAA has been a great partner for our agency for many years. It has allowed us access to many carriers that we would not otherwise have. Due to our association with SIAA the carriers provide us with superior service and work with us to grow our agency. In addition, we are able to obtain much better pricing with our management system and our comparative rater, this allows us to run our agency more efficiently. Finally, the over-rides that are available to us as a member are outstanding, we would never be able to negotiate that on our own. I feel it would be much harder to be an independent agency without our relationship with SIAA and our master agency.” John Miller
Merit Insurance Group
“Kemper began their relationship with Chicagoland SIA in late November of 2008. Since that point, Chicagoland SIA has become one of our largest agencies in Illinois and our Midwest Region. We have found the staff and organization as a whole to be very professional, outgoing and operate with the utmost of honesty and integrity. They are a credit to the growth, future, and well being of the Independent Agency system as we know it today.” Todd Berg
Marketing - Kemper