About This Guide
What is Content Marketing Strategy
“A goal without a plan is just a wish.”
― Antoine de Saint-Exupéry
Content Marketing Strategy focuses on how an organization will use original and curated content to achieve objectives and meet user’s needs. Like any good strategy, content marketing strategy is built on the foundation of planning, anticipating, and adjusting to achieve your goals.
Through this guide we hope to assist you with creating your content marketing strategy as a living document that you can reference and adjust as you create and curate content and evaluate its effectiveness through stated metrics.
We will also touch on the importance of creating your own original content and how it adds to
your overall marketing strategy.
Since content creation can be a bit intimidating, we’ve also included some tips, tricks and best
practices to assist you as you get started.
We recommend you use this guide in conjunction with our Digital Strategy Guides: Beginner’s Guide to Building your Digital Presence and Beginner's Guide to Digital Analytics. Both Guides are available to download on our website for free.