Agency Growth & Development

Chicagoland SIA is dedicated to assisting our members with agency growth and development. When an agency joins Chicagoland SIA they are assigned an Agency Growth Coach (AGC) who will go the extra mile to provide knowledgeable advice and consult on services available to members. AGC provide ongoing support for as long as your agency requires, here are some of the ways they can assist:

New Member Foundation Program

We're committed to fostering enhanced engagement, collaboration, and continuous learning between you and your dedicated Agency Growth Coach. Whether you prefer in-person meetings or Zoom sessions, our program is designed to cater to your unique needs, ensuring your journey to agency success is smooth and tailored to you.

Phase 1: Kick Start

In this intensive initial phase, we lay the foundation:

Personalized New Member Orientation to equip you with the skills needed to quote, submit, and write business.

Three weeks of immersive training, including live webinars and guidance on agency management systems and website development.

Dive into SIAA's CONNECT platform for access to Markets, Technology, and The Training and Learning Center.

Phase 2: Launch

As you settle into your new role, we continue to provide the support you need:

Twice-monthly meetings with customized agendas to address your unique needs and goals.

Explore a range of essential topics, including technology, digital presence, sales strategies, marketing, operations, and more.

Phase 3: Accelerator

Prepare for year two with a focus on growth & optimization:

Monthly meetings designed to elevate your agency's performance.

Dive deeper into topics such as renewal business, account rounding, CRM & Automation, Running Reports, and Business Planning.

Tailored agendas ensure your readiness for a successful second year in the independent agency world.

Contact Us

Business Insurance Advantage

Elevate Your Commercial Insurance Expertise

The Business Insurance Advantage (BIA) is designed to deliver cutting-edge strategies, personalized mentorship, and practical skills to help agency owners and producers revolutionize their approach to selling commercial insurance. Offered through SIAA, this dynamic program is engineered to equip you with the tools and confidence to thrive in the competitive world of Small Commercial insurance.

Why BIA? Here's What You’ll Gain:

  • Confidence to Close Deals Seamlessly: Build the skills and expertise needed to confidently navigate the sales process and secure commercial insurance clients.
  • Advanced Prospecting Techniques: Uncover innovative approaches to identifying and connecting with ideal commercial prospects.
  • Deep Product Knowledge: Enhance your understanding of commercial insurance products to better serve your clients and meet their unique needs.
  • Marketing and Branding Mastery: Learn how to build a personal brand that resonates with your target audience and stands out in the marketplace
  • Cutting-Edge Strategies: Each week is carefully structured to deliver actionable insights and strategies you can immediately apply in real-world scenarios.
  • Personalized Mentorship: Benefit from one-on-one guidance tailored to your growth, ensuring you stay on track and maximize your potential.
  • Flexible Learning: Access materials on your schedule, with structured lessons that take just a few hours each week.

Transform your approach, elevate your expertise, and achieve measurable results with the Business Insurance Advantage program, exclusively through SIAA.

Small Commercial Marketing Campaign

SIAA has developed a 4-week program for agents who would like to learn step by step how to design and build a successful small commercial marketing campaign.   Each week participants will devote 4 hours to complete the online self-study tutorials and assignments, including creating a lead list and campaign touchpoints.   Your Chicagoland Agency Growth Coach will join participants for a weekly call with the SIAA Marketing Coach to review the weekly assignment and the progress made in building the campaign components.  

We are here to help you grow small commercial and our Strategic Partner Carriers are willing to help as well.  Carriers can provide marketing material, help with finding a high-hit class of business to target and occasionally provide funds toward a marketing campaign.  At Chicagoland SIA we can provide additional support and education focused on digital strategy and analytics.  The program is designed to bring resources together that will help you develop and launch your first campaign.  From there you will have the knowledge and skills to repeat the process for years to come.

Kelsey Ramsey-1

Kelsey Ramsey

Agency Growth Coach; Director of Digital Strategy

In addition to being an Agency Growth Coach, Kelsey offers consultation services to help boost your agency’s online presence across all aspects of the digital landscape. As you find yourself starting out or growing your existing business, it’s crucial to have an online footprint to capture as many potential leads as possible. 

Contact Kelsey Ramsey

Christine Lee-1

Christine Lee

Agency Growth Coach

Christine joined Chicagoland SIA in 2018 as an Agency Growth Coach. Christine brings her commitment and passion for the Independent Agency Channel to member agencies by assisting their growth with a variety of tools: Training - Technical and Sales, Automation, Marketing and Coaching.

Contact Christine Lee