Many independent insurance agency websites exist, but very few actually work.
In this solo episode, Amanda Yaniz breaks down one of the most common sources of confusion in agency marketing: the difference between blogs and landing pages, and why each plays a critical role in long term growth.
This conversation focuses on how blogs build trust, support search visibility, and educate prospects over time, while landing pages are designed to drive specific actions and conversions. Amanda also explains how pillar pages, industry specific content, and paid campaigns fit into a cohesive website strategy.
The episode explores why websites should grow gradually rather than all at once, how generative AI can support content creation without sacrificing authenticity, and why content marketing is uniquely effective for insurance agencies with long sales cycles.
If your website feels static, underperforming, or overwhelming to improve, this episode offers a practical framework to help you move forward with intention and clarity.
Ideal for independent agents who want their website to do more than just exist, and instead actively support sales, credibility, and growth.