Beyond the Dec Page Video Series

Selecting your Niche Market

Written by Amanda Yaniz | Jan 5, 2023 9:09:43 PM

 

As an independent insurance agent, finding a niche market can be a crucial factor in your success. A niche market is a specific focus that allows you to differentiate your agency and offer specialized expertise to a particular market segment.

By focusing on a specific area of expertise, you can attract clients who are seeking out your specialized knowledge and set your agency apart from the competition.