---
title: "Episode 9 - Navigating the Hard Market: Diversifying Your Book of Business"
description: We discuss diversifying your book of business to safeguard against the hard market
---

[Licensed to Talk Insurance - Podcast](https://benefits.chicagolandsia.com/licensed-to-talk-insurance-podcast)

# [Episode 9 - Navigating the Hard Market: Diversifying Your Book of Business](https://benefits.chicagolandsia.com/licensed-to-talk-insurance-podcast/navigating-the-hard-market-diversifying-your-book-of-business)

 Written by [Chicagoland SIA](https://benefits.chicagolandsia.com/licensed-to-talk-insurance-podcast/author/chicagoland-sia) | May 23, 2023 3:04:58 PM

In this episode we delve into a crucial topic that is of paramount importance for independent insurance agents: diversifying your book of business to safeguard against the hard market.

We are joined by [Agency Growth Coach, Christine Lee](https://benefits.chicagolandsia.com/christine-lee) as she shares her insights on the challenges for personal lines focused agents and tips to get started building a commercial lines book of business.

[View full post](https://benefits.chicagolandsia.com/licensed-to-talk-insurance-podcast/navigating-the-hard-market-diversifying-your-book-of-business)

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